Concealers are more pigmented then any foundation base, so their coverage is heavier. The purpose of concealer is to camouflage any flaws and mask imperfections that cannot be covered by foundation base alone. The goal of a concealer is to counter-balance dark circles, blue purple veins, blemishes or any redness, distended capillaries and puffy under-eye area by using a product to neutralize or obliterate the unwanted color.
TIP: Put on your foundation base first before concealer to prevent putting too much makeup on. Foundation can neutralize flaws all on its own; therefore, you will not have to do as much concealing. After it is blended nicely, set your final product with a translucent powder using a powder brush.
**THIS TIP APPLIES TO YOU ONLY IF YOU ARE USING A LIQUID OR CREAM FOUNDATION BASE. AVOID PUTTING A WET PRODUCT ON TOP OF A DRY PRODUCT.
**FOR MY LADIES WHO LOVE THEIR POWDER FOUNDATIONS: ONCE CONCEALED, USE A TRANSLUCENT POWDER AND A BLENDING BRUSH TO SET YOUR CONCEALER. (ESPECIALLY UNDER THE EYES TO AVOID CREASING) THEN APPLY YOUR POWDER FOUNDATION.
The concealer should be a close match to the shade of the skin and have an undertone of…
Yellow: To camouflage bluish dark circles.
Yellow: To hide blue-purple veins if the skin is pale and translucent.
Green: To hide blemishes or any redness.
Green and/or Yellow: Combined camouflages distended capillaries.
Slightly darker skin tone than your skin: To camouflage a puffy under-eye area.
Apply concealer with a brush to allow a more concise application using a light stippling motion. Start with a small amount of product. Concealer that is too heavy will not camouflage the problem, but exaggerate it.